2021 · UX design & prototyping
EasyLINC 2.0
A ride-ordering interface designed for elderly users, with accessibility-first UX, iterative prototyping, and real user testing.
- UX research
- Figma
- Prototyping
Overview
EasyLINC 2.0 is a ride-ordering solution designed specifically for elderly users. The brief: take a category of app that is normally optimized for young, sighted, dexterous users and re-design it for people who aren’t.
What I did
- Research first. Interviewed older users, mapped pain points with existing transport apps (small targets, jargon, too many steps, unclear feedback).
- Iterative prototyping. Sketches → wireframes → mid-fidelity Figma prototypes → testable flows. Each cycle was reviewed against the accessibility constraints we’d surfaced in research.
- User testing. Walked target users through real tasks on the prototype and watched where they hesitated, missed buttons, or misinterpreted state.
What I learned
The biggest accessibility wins came from things that look “boring” on paper: bigger touch targets, plain language, shorter flows, generous confirmation. The fancy interaction design barely mattered compared to removing assumptions the original product had baked in.